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Creating an Audience

OpenAudience

Marketers


The Create New Audience screen is where you build your new audience by adding criteria in the various sections. As you build your audience, the Audience Criteria section displays the estimated reach of the audience so that you can appropriately size the audience.


Creating a New Audience

There are different ways to create an audience based on your needs. Consult the corresponding tab:

  • Create New Audience: Shows you how to create an audience from the ground up or by loading a custom audience.
  • Use Direct Audience: Shows you how to create an audience by selecting a provider’s segments. For example, LiveRamp, Bitstream, etc.

To create a new audience:

  1. From the Audiences List screen, click New Audience located on the top right.

    The Create New Audience screen appears.

  2. Select the desired Audience Type:

    Audience TypeDescription
    Create New AudienceTo create a new audience.
    Load Custom AudienceTo load an existing custom audience as template from the Choose Audience list:

    Use Direct AudienceTo create an audience by using a provider’s segments. For instructions, see the Creating an Audience from a Provider’s Segments tab.

    (Optional) If you need your audience to contain only CTV devices, activate the CTV-only Audience toggle.

  3. Type the Audience Name and a Description in the corresponding fields. All fields except Audience Name are optional, however, you cannot save an empty audience. At least one selection must be made.

  4. In the Location section, Include and/or Exclude one or more location types as needed:

    In this fieldDo this
    StateSelect one or more US states from the list.
    DMA (Designated Market Area)Select one or more DMAs from the list. You can also select to copy and paste multiple DMA codes.
    Zip CodeType a zip code. You can also select to copy and paste multiple zip codes.
    Congressional DistrictSelect one or more congressional districts from the list.

    Items added as Included show a green checkmark while items added as Excluded show a red label . If needed, you can remove any criteria items you’ve selected by clicking .

  5. In the Demographics section, select the Age range and Gender (Any, Female, or Male).

  6. In the Predefined Audience Segments section, Include or Exclude one or more predefined segments. This allows you to target consumers that might meet your campaign goals without needing any other data or analysis.

    Predefined SegmentsDescription
    Partner AudiencesContains a list of all the segments you can select by category.
    Third Party DataContains a list of third party providers segments.
    Past Browsing InterestsContains a list of past browsing interests segments.

    You can hover over a predefined segment to display its description:

  7. In the First Party section, Include and/or Exclude one or more of your segments as needed. For more on how to upload your data files to create segments, see Uploading Segments.

  8. Once you have defined your audience, click located on the top right.

Your new audience is now saved and listed in the Audiences List screen with a Publishing status. If you need to view the audience details, you can click on the audience row to open the audience’s details screen.

To create an audience by utilizing a direct audience (provider segments):

  1. From the Audiences List screen, click New Audience located on the top right.

    The Create New Audience screen appears.

  2. From the Audience Type list, select Use Direct Audience. In the following example, LiveRamp is selected.

  3. In the Match Type list, select one of the following export types. In this example, OA Match is selected:

    Match TypeDescription
    OA Match 
    BidstreamIf you select this export type, you only need to complete steps 4 and 5 (Audience Details and Direct Audience Segment sections) and then save your audience.
    Bidstream PlusIf you select this export type, you only need to complete steps 4 and 5 (Audience Details and Direct Audience Segment sections) and then save your audience.

    (Optional) If you need your audience to contain only CTV devices, activate the CTV-only Audience toggle.

  4. Type the Audience Name and a Description in the corresponding fields.

    NOTE

    All fields except Audience Name are optional, however, you cannot save an empty audience. At least one selection must be made.

  5. In the Direct Audience Segment section, select the desired segments from the provider’s segment list. The segments you select are listed confirming their selection.

  6. In the Location section, Include and/or Exclude one or more location types as needed:

    In this fieldDo this
    StateSelect one or more US states from the list.
    DMA (Designated Market Area)Select one or more DMAs from the list. You can also select to copy and paste multiple DMA codes.
    Zip CodeType a zip code. You can also select to copy and paste multiple zip codes.
    Congressional DistrictSelect one or more congressional districts from the list.

    Items added as Included have a green checkmark while items added as Excluded have a red label . If needed, you can remove any criteria items you’ve selected by clicking .

  7. In the Demographics section, select the Age range and Gender (Any, Female, or Male).

  8. In the Predefined Audience Segments section, Include and/or Exclude one or more predefined segments. This allows you to target consumers that might meet your campaign goals without needing any other data or analysis.

    Predefined SegmentsDescription
    Partner AudiencesContains a list of all the segments you can select by category.
    Third Party DataContains a list of third party providers segments.
    Past Browsing InterestsContains a list of past browsing interests segments.

    You can hover over a predefined segment to display its description:

  9. In the First Party section, Include or Exclude one or more of your first party data segments as needed. For more on how to upload your data files to create segments, see Uploading Segments.

  10. Once you have defined your audience, click located on the top right.

Your new audience is now saved and listed in the Audiences List screen with a Publishing status. If you need to view the audience details, you can click on the audience row to open the audience’s details screen.